Copywriting has a massive impact on every touchpoint of your marketing. Our guide on copywriting for beginners shows you how to become successful in copywriting.
Indeed, copywriting jobs can pay up to $100,000 per year.
Why? Every company can benefit from someone who writes excellent copy. Copywriting can make or break an organization’s success, from startups to Fortune 500s and everything in between.
The simple truth is that anyone can become a copywriter. This skill does not require a degree or specialized training to master.
So, whether you want to start a career as a freelance copywriter or simply improve the copy for your own business, this guide will provide you with a step-by-step plan for getting your feet wet with copywriting.
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What is Copywriting?
Copywriting is a writing process that uses persuasive and highly engaging language to create promotional material that motivates people to do things like buy a product, click on a link, or schedule an appointment.
Copywriting can be found in printed publications, online, and in videos and commercials.
It can also be found in your own mailbox! Examine your “junk mail” for amusing examples of copywriting.
Copywriting is all around you, especially when you’re online. Copywriting is used to persuade readers on landing pages, email opt-ins, and email campaigns.
However, do not confuse this with content creation. There is a significant difference!
How Much do Copywriters Make?
As a full-time copywriter, you can earn a good living even if you only work an hour or two per day!
Some copywriters charge a set fee for each project. They might charge $300 for a project that takes them only a couple of hours to complete – that’s $300 in one day!
Multiply that by the number of projects that can be completed per day and you’re looking at a pretty good income.
A copywriter’s annual salary in Canada is $50,000, with entry-level copywriters earning around $42,656. Not bad at all!
And there are copywriters who make 5-7 figures per year.
Before you get too excited and think you’ve won the lottery, it’s important to understand that the income you make from copywriting is dependent on three factors:
1. Your commitment
2. Your abilities
3. Your expertise
These figures I’m throwing at you are potential earnings. So, if you’re passionate about copywriting, you could be one of those high earners!
And what if you’re just starting out? Can copywriters for beginners earn this much?
I’d advise you to be cautious at first. If you have no prior marketing or copywriting experience, I would base your rate on standard freelance writing rates.
For example, quoting $.12-$.15/word is common for online content.
What does a Copywriter do?
A copywriter creates persuasive content for the internet or for printed publications. They create educational content for clients and businesses in order to persuade the reader to take action.
Not all copywriters, however, create advertisements. As a copywriter, I mostly write landing page copy and emails.
Furthermore, copywriters can specialize in areas such as medical copywriting, marketing copywriting, and technical copywriting.
Overall, copywriters are in charge of writing, but they can also be in charge of:
4. Project Management
6. Image Acquisition
7. Planning and Execution Campaigns for Marketing
If the copywriter is a marketing copywriter, their responsibilities may also include SEO strategy and social media planning.
When it comes to defining what a copywriter does, it’s safe to say that copywriters plan, research, and write in formats that capture the reader’s attention and persuade them to do something.
How to Become a Freelance Copywriter
If you want to make serious money in the next 12 months, freelancing is your only option.
And, to be honest, that’s a good thing.
People like to believe that employment is more stable, but this is not the case.
You have no say over your pay.
You have no control over your job security.
You have no control over your process.
You have no control over your time.
You have no say over who your boss is or how they manage you.
When you become a freelance copywriter, you take control and responsibility for all of these things at the same time.
It’s not easy, especially at first, but if you stick with it, you’ll find yourself with complete control over your career and finances to an extent you never thought possible.
Follow these five steps to learn how to become a copywriter:
1. Learn the fundamentals of persuasive writing.
2. Learn these six essential copywriting skills.
3. Get your first few customers.
4. Develop and improve your freelance process.
5. Create a steady stream of recurring leads.
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These aren’t easy steps, but they’re all you need to become a successful copywriter in the next year. Please,kindly share this content on all platforms.